Radio Play Inc. / Est. California
Reel '26 — Loop 001
About
Operating philosophy
Most agencies sell a deliverable. We sell a system — brand, media, marketing, activations, and monetization, run together so attention actually compounds into enterprise value.
Radio Play Inc. lives at the intersection of creative shops like Ristich, big ideas houses like BBDO, network operators like Omnicom, and music distribution like The Orchard. We borrow the best instincts of each: editorial conviction, campaign craft, operational discipline, and a real understanding of how revenue actually moves in modern media.
We work best with founders, artists, labels, and network operators who want a partner inside the work — not a vendor sending decks from the outside.
Leadership
Executive Operator — Growth, Brand & Monetization
Brian leads end-to-end network value creation across brand, revenue, operations, content, and creator ecosystems. His mandate: turn attention into enterprise value through brand architecture, sponsor product design, and original IP strategy.
Founder & Principal
J. founded Radio Play Inc. to give artists, labels, and culture-driven brands a single creative partner that handles the full arc — from narrative to media to monetization. Reach out directly: j.wertheimer@radioplayinc.com.