— · Atlantic Records
Atlantic Records — Artist Discovery
Introduced emerging artist Torrey Lanes to Daryl Jones, Atlantic Records A&R — artist flown to NYC for formal label discovery sessions.
Project
Leveraged music-industry network and A&R relationships to introduce emerging artist Torrey Lanes to Daryl Jones, a senior A&R executive at Atlantic Records — part of Warner Music Group, one of the global big-three labels.
The introduction resulted in the artist being flown to New York City for formal discovery and evaluation sessions with Atlantic — a significant milestone in any emerging artist's development.
Atlantic's roster has included Ed Sheeran, Cardi B, and Stormzy. Artist discovery and positioning at that level represents the highest tier of music-industry access.
Impact
- Top-tier major-label relationship
- Artist breakthrough facilitation
- Major-label A&R executive connections
- Acceleration to major-label level
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