All work

· Gap Inc.

Gap × Ellen DeGeneres — 5th Ave Flagship

Produced an Ellen DeGeneres × Gap talent showcase inside the historic 34th Street flagship on 5th Avenue — celebrity coordination meets emerging-artist casting in retail's most iconic stage.

Gap / EllenRetail ExperienceTalent
Gap × Ellen DeGeneres — 5th Ave Flagship

Project

Directed music production and artist casting for an Ellen DeGeneres and Gap Inc. collaboration talent showcase held inside Gap's 34th Street flagship on 5th Avenue in Manhattan.

Scope included emerging-artist scouting and casting, performance logistics and stage production inside a live retail environment, celebrity coordination and show direction, media and marketing integration, and attendee experience.

A premium credential in corporate partnership and brand collaboration — celebrity coordination, retail entertainment, and high-visibility NYC event production in one engagement.

Impact

  • Major corporate partnership (Gap Inc.)
  • Celebrity talent coordination (Ellen DeGeneres)
  • Flagship retail experience design
  • High-visibility NYC event production

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